This term defines the practice of comparing organizational processes to one another

A) espionage
B) copying
C) benchmarking
D) trademarking


Answer: C

Communication & Mass Media

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A. a smile B. eye contact C. a shrug D. a handshake

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The ______ should serve not only the audience members but should also reflect what your client wants.

A. benefits and features B. audience needs C. call to action D. tone of voice

Communication & Mass Media

Professional speechwriters, such as former presidential speechwriter Peggy Noonan,

typically compose a speech in what manner? A) Producing a draft that is pretty much ready as written B) Producing an introduction that makes possible the need for minimal drafts C) Working through multiple drafts, likely a dozen or more D) Working through a draft, conducting some research, and then finalizing

Communication & Mass Media

Surveys that collect data at only one point in time are referred to as ____ studies.

a. trend b. panel c. cross-sectional d. cohort e. cross-lagged

Communication & Mass Media