What are some of the defining characteristics of advertising?
What will be an ideal response?
Advertising offers a more direct route for information dissemination, as professionals in this field pay for the right to publish a message within established media outlets. The source of the advertisement is key to understanding how it will attempt to persuade you and the underlying values associated with those attempts. Advertising law also requires that companies back their claims with information as they attempt to persuade people. An ad must be seen for it to be effective.
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Which of the following is an action taken to prevent groupthink?
A. encouraging the development of subgroups B. playing down the moral implications of a course of action C. introducing a multiple advocacy approach to decisions D. suppressing concerns about group processes
According to the text, what must PR practitioners do with regard to building successful relationships with stakeholders?
a. communicate effectively with stakeholders when making decisions in PR practices b. educate clients on the importance of understanding PR practices and how they work c. weigh the differences and similarities within stakeholder groups d. consider appropriate theories and models when making decisions
What element of Chip and Dan Heath’s SUCCESs principles prompts writers to identify the essential core of their ideas?
a. storytelling b. concrete c. simple d. strategic
Among the Japanese, silence communicates awkwardness and may cause people to feel uncomfortable.
Answer the following statement true (T) or false (F)