According to the text, what must PR practitioners do with regard to building successful relationships with stakeholders?

a. communicate effectively with stakeholders when making decisions in PR practices
b. educate clients on the importance of understanding PR practices and how they work
c. weigh the differences and similarities within stakeholder groups
d. consider appropriate theories and models when making decisions


d. consider appropriate theories and models when making decisions

Communication & Mass Media

You might also like to view...

What is the principle of primacy? When might it be used effectively?

What will be an ideal response?

Communication & Mass Media

What is a cliché?

a. a dictionary definition of a word b. a speech device used to present specific information c. an overused expression. d. a concrete word or phrase which expresses clear communication

Communication & Mass Media

A good speaker will know his or her presentation aids so well that it is possible to point to something without breaking eye contact with the audience

Indicate whether the statement is true or false.

Communication & Mass Media

Flexible, sturdy substance typically made of cellulose acetate or polyester, used in the film roll; when looking at undeveloped film, it is the shiny side.  

A. Base B. Daguerreotype C. Zoopraxiscope D. Silver salts 

Communication & Mass Media