____________ results in differential customer response to marketing activities
a. branding
b. advertising
c. marketing
d. image building
e. none of the above
a
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The lock on a hotel door is fixed by John the Facilities Engineer at the request of Mary the Front Desk Manager prior to a guest arriving. In the system design process this would belong to which part of the flowchart?
a. physical evidence b. onstage contact employee action c. backstage contact employee action d. support process
The process of seeing or hearing messages without being aware of them is referred to as
A. selective perception. B. selective attention. C. indifference. D. selective retention. E. subliminal perception.
In February 2018, the storage building used in Amelia's business is damaged by a windstorm. It had an adjusted basis of $150,000 at that time. Due to changing insurance companies, the building had been appraised recently, with a resulting FMV of $200,000. After the storm, the building appraised at $120,000. Amelia has received no insurance reimbursement by December 31, but expects to recover 90 percent of the loss. In the subsequent year, the insurance company pays Amelia $50,000. Amelia's AGI is $85,000 in 2018, and her 2019 AGI is $80,000. Amelia suffers no other casualty losses in either year. Amelia may deduct
A. $30,000 loss in 2018 and $0 in 2019. B. $8,000 loss in 2018 and $22,000 loss in 2019. C. $0 loss in 2018 and $30,000 loss in 2019. D. $80,000 loss in 2018 and $50,000 gain in 2019.
Which of the following is NOT considered to be a Time-Series method of forecasting?
A) Simple Linear Regression B) Moving Average C) Exponential Smoothing D) Seasonality Analysis E) Multiplicative/Additive Decomposition