How can a geographic information system (GIS) make a salesperson more efficient?
What will be an ideal response?
A GIS allows a salesperson to view and manipulate customer and/or prospect information on an electronic map. This is extremely useful when visiting an area for the first time. It allows salespeople to plan sales calls geographically and make the most efficient use of their time.
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Gambler's Den, a casino, has identified 2,000 people it categorizes as high rollers. Since the casino people contend that there are no unifying demographics that can be used to identify a high roller, what sort of segmentation must they be using?
A. Occupation, perceived risk, and social class B. Lifestyle C. Occupation, education, and geographic D. Social class and income E. Occupation, education, and lifestyle
What type of marketing uses combinations of digital tools such as websites, online videos, e-mail, blogs, social media, mobile ads, mobile apps, and other digital platforms?
A. web marketing B. search marketing C. Internet marketing D. social media marketing E. content marketing
Which of the following statements concerning home ownership is false?
A) The U.S. government has pursued a policy of fostering home ownership through subsidies and tax breaks. B) The government policy of fostering home ownership has been largely successful. C) Home ownership among adults is positively related to age. D) The 1990s experienced a decade-long fall in housing affordability.
For the year ended December 31, Year 1, Fields Company made cash payments of $50,000 for dividends, paid interest of $20,500, paid $30,000 cash to suppliers, and purchased equipment for $64,000 cash. What is the net cash used by investing activities for Year 1?
A. $114,000 B. $134,500 C. $64,000 D. $20,500