Enterprise social networks (ESNs) use outward-facing social media platforms like Facebookand Twitter
Indicate whether the statement is true or false
FALSE
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Lands' End offers tailored clothing on its Web site, allowing one to choose a collar, sleeve style, pocket, etc. This is an example of:
A) mass customization. B) niche marketing. C) differential marketing. D) demographic marketing.
During this past year, a small publishing company sold 60,000 copies of Super Travel paperbacks (its only product) at $5 per book; total fixed costs were $14,000; and total variable costs were $3 per book. What is this company's breakeven point in units?
a. 9,800 units b. 7,000 units c. 28,000 units d. 14,000 units
When group members put concern for the group’s social relations ahead of their desire to make a good decision, then the group is likely to suffer from:
a. group polarization. b. groupthink. c. risky shift phenomenon. d. Ringi effect.
Firms raise capital at the total corporate level by retaining earnings and by obtaining funds in the capital markets. They then provide funds to their different divisions for investment in capital projects. The divisions may vary in risk, and the projects within the divisions may also vary in risk. Therefore, it is conceptually correct to use different risk-adjusted costs of capital for different capital budgeting projects.
Answer the following statement true (T) or false (F)