More and more companies are realizing that there could be a business benefit for:
a. Reducing diversity management programs
b. Having diversity management
c. Implementing stronger anti-discrimination policies
d. Creating less heterogeneity in the workplace
b. Having diversity management
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Identify and discuss when to use each of the three main types of résumés
What will be an ideal response?
Joe Kerry, owner of a small bakery, wants to obtain marketing insights to improve his business. Joe has a limited budget and would like to gather free secondary data. What is the best option for Joe?
A) mail questionnaires B) focus group interviews C) Internet search engines D) personal interviews E) commercial online databases
Pricing of services
a. requires the same approach as pricing of products. b. uses a markup percentage to add the cost of overhead to the direct costs of labor, materials, and parts. c. always requires three pricing computations, one for materials, one for parts, and one for labor. d. is less accurate than pricing of products.
How do input-based definitions of high-tech differ from output-based definitions?
a. Input-based definitions are based on expert's input/opinion while output-based definitions are based on the type of product sold. b. Input-based definitions are post-hoc and output-based definitions omit some important new industries. c. Both input-based and output-based definitions provide solid ranking of high-technology industries. d. Input-based definitions are based on criteria such as the number of technical employees while output-based definitions are based on whether the product embodies leading-eduge technologies. e. Input-based definitions tend to be preferred to output based definition.