Pick a product that you use every day. Describe the customer segment or segments this product would appeal to.
What will be an ideal response?
Answers may consider age, gender, income level, location, nationality, professional status, risk-taking tendencies, purchasing habits, and need to be a trendsetter.
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How do Frederick Herzberg’s job satisfaction factors relate to Maslow’s hierarchy of needs?
a. Both address high-level psychological motivation factors and recommend that employers first provide these to employees before anything else. b. Neither consider the lack of basic physical needs like safety to be related to job dissatisfaction. c. Both address high-level social needs like self-esteem and self-actualization, though Herzberg calls them motivation factors. d. Both rank basic physiological needs as most important for happiness and engagement with work.
Mattel teamed with Coca-Cola to market Soda Fountain Sweetheart Barbie. This is an example of ________
A) generic branding B) family branding C) franchising D) cobranding E) ingredient branding
Which of the following is true of competitive advertising?
A. It tries to develop selective demand for a specific brand. B. It means making specific brand comparisons using actual product names. C. It informs potential customers about the new product and turns them into adopters. D. It is usually done in the early stages of the product life cycle. E. It tries to keep the product's name before the public.
Hache Corporation uses the weighted-average method in its process costing system. The first processing department, the Welding Department, started the month with 17,000 units in its beginning work in process inventory that were 20% complete with respect to conversion costs. The conversion cost in this beginning work in process inventory was $7,480. An additional 89,000 units were started into production during the month and 92,000 units were completed in the Welding Department and transferred to the next processing department. There were 14,000 units in the ending work in process inventory of the Welding Department that were 90% complete with respect to conversion costs. A total of $202,400 in conversion costs were incurred in the department during the month. The cost per equivalent unit
for conversion costs for the month is closest to: A. $2.007 B. $1.965 C. $2.200 D. $2.274