Ethical considerations play an especially important role in ________ step of the public relations process
A) the research
B) the planning
C) the communication
D) the evaluation
E) every
Answer: E
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A definition is a statement of the approximate meaning of a word or phrase
Indicate whether the statement is true or false
One of the newest and hottest trends in renaming and refocusing public relationships to serve as a "one-stop shop" for communication needs, especially in large corporations, is
A) comprehensive communication. B) integrated marketing communication. C) organizational relations. D) strategic relations.
"The pattern or structure of the word order in sentences or phrases" is known as a. adjective
b. function. c. adverb. d. syntax.
Which of the following should a journalist use to determine how often to contact his or her sources?
A. the level of friendship with the sources B. the type of beat being covered C. whether the sources have provided quality stories in the past D. the deadline for the next story