Janice is studying the relationship between television viewing habits and TiVo use. In 2005 she surveyed a random sample of new TiVo users about their television viewing habits. She gave the same survey to a new random sample of people who began using TiVo in 2007 and to a random sample of people who began using TiVo in 2005 . Janice then compared the results of the two groups. Which of the
following research methods is this?
a. Cohort analysis
b. Cross-sectional research
c. Panel study
d. Trend study
a
You might also like to view...
Speeches that focus on processes discuss particular occurrences in history or present day
Indicate whether the statement is true or false
According to your text, women are more likely than men to experience which of the following?
A. contempt B. surprise C. anger D. emotional jealousy
What is the stated value of a PR planning model?
a. It represents how a function has evolved over time. b. It helps with our understanding of how an industry or function is practiced. c. It explains how an industry can address problems. d. It maps out effective decision-making paths.
During the 1800s, the railroad industry expanded significantly in part because of PR. Which statement best explains how the railroad industry utilized PR?
a. Through positive press, the railroad industry overcame negative attitudes about train travel. b. The railroad industry used strategic communication to promote westward migration by train. c. Different railway companies competed for customers by offering free tickets and prizes. d. Publicists were hired to convince citizens that train travel was both safe and inexpensive.