Which of the following statements regarding the modular approach is false?
a. It is also referred to as the phased approach.
b. It can be combined with the parallel or the direct approach.
c. It is always a faster approach than parallel.
d. It can combine the safety and control of a parallel implementation with cost/time savings of the direct approach.
C
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A supply of currency and coin kept in a cash drawer for use in handling sales transactions is called
a. a petty cash fund; b. a change fund; c. cash short and over; d. any of these; e. none of these
The series of steps through which a marketer attempts to guide a consumer is called the ________
A) promotional mix B) marketing mix C) hierarchy of effects D) AIDA model E) push-pull model
A seller offers a ________ to trade-channel members who perform certain functions, such as selling, storing, and record keeping
A) functional discount B) storage allowance C) cash discount D) promotional allowance E) quantity discount
Which of the following countries has the fastest projected population growth between 2013 and 2025?
A. Canada B. United Kingdom C. Ethiopia D. United States E. Germany