All of the following are tips for shooting effective publicity photos EXCEPT:

A) photos must have strong contrast and sharp detail.
B) the best photos are uncluttered.
C) content is more important than context.
D) action gives a photo interest.
E) all of the above.


Answer: C

Communication & Mass Media

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a. appeal to action b. vivid imagery c. summary d. pathos

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Transitions are connectives between major or minor ideas in a speech

Indicate whether the statement is true or false.

Communication & Mass Media

Which of the following characterizes the trend of integrated marketing?

a. PR, Inc. publishing guidelines on effective communications b. MEDIA Advertising, Inc. acquires PR, Inc. c. MEDIA Advertising, Inc, breaks off from its parent company, PR, Inc. d. PR, Inc. offers a myriad of services, including human resources and accounting

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Process analysis is only effective if the speaker is using impromptu or ad lib as a mode of presentation

A. True B. False

Communication & Mass Media