The first step in the selling process is preapproach—learning about an organization and its buyers
Indicate whether the statement is true or false
FALSE
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Chaney Inc wants to measure the relationship between profitability and the investment made by stockholders. Chaney should use the
A) return on common stockholders' equity ratio. B) earnings per share. C) return on sales ratio. D) statement of retained earnings.
Personalization of domain names allow corporations to obtain TLDs with their company name
Indicate whether the statement is true or false
Mara is a management consultant for a soda manufacturer that wants to expand into health drinks such as green tea and after-workout drinks. Based on what you have read, which of these is sensible advice for Mara to offer her client?
A. "Focus on what your company does well rather than trying to expand into untried areas." B. "Carefully consider the entry choices over time before making a decision." C. "Your best bet is to undercut competitors' prices and lure them into a price war." D. "Pinpoint the best time to enter this new market, and then make a yes-or-no decision quickly."
Most manufacturers' agents prefer to work for one manufacturer at a time to avoid conflicts of interest.
Answer the following statement true (T) or false (F)