For a successful sales presentation, which of the following steps in the personal selling process most likely occurs last?
A. select target customer
B. follow up after purchase
C. preplan sales presentation
D. make sales presentation
E. close sale
Answer: B
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Which of the following elements of the marketing communications mix consists of a collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase of particular products or services by consumers, or the trade?
A) advertising B) public relations C) sales promotion D) events and experiences E) personal selling
If Miriam implements a sustainability program and its associated changes on her company, what can she likely expect?
a. higher savings but slower growth over the long term b. initial savings that increase over time c. a quick improvement in stock value d. high up-front costs but long-term savings
With reference to cost–volume–profit analysis, identify the correct statement
a. Sales + Variable cost = Fixed cost ? Net operating income b. Sales ? Variable cost + Fixed cost = Net operating income c. Sales + Variable cost + Fixed cost = Net operating income d. Sales ? Variable cost ? Net operating income = Fixed cost
There are times when marketers forget that marketing is not just a department, and they fail to market the dashboard to ________.
A. suppliers B. the accounting group C. customers D. the finance group E. key stakeholders