Doing background research on your topic ________
A) is not advised for business research
B) should not include information about your topic's history
C) is vital, since you are required to include it in your final presentation
D) can help you structure your research
E) is only necessary for academic research
Answer: D
Explanation: D) It is important to understand your general topic. Background research helps you understand your topic's history, context and structure, and categories. You may not directly include the results of this background research in your final presentation, but gaining a broader background understanding of your topic can help you structure your research.
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A money-growth rule that responds to the state of the economy is ____ rule.
A. a lagging B. a leading C. a nonactivist D. an activist
________ lets marketers look at cost and demand at the same time and identify the output and the price that will generate the maximum profit
A) Break-even analysis B) SWOT analysis C) Marginal analysis D) Competitive analysis E) Supply-demand analysis
Transitions are words and phrases that ______________ ideas
a. extrapolate b. explain c. clarify d. connect
There are six types of major external factors that influence the marketing environment of a firm. They are: sociocultural, demographic, technological, political, legal, and ________.
Fill in the blank(s) with the appropriate word(s).