Charming Charlie's, a fashion accessories retailer, encourages visitors to its stores to "check in" using a smartphone app. In return, customers receive an instant coupon toward that day's purchase. This is an example of
A. social media.
B. personal selling.
C. advertising.
D. mobile marketing.
E. online marketing.
Answer: D
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In order to prevail in a vicarious copyright infringement case, the copyright owner must prove indirect infringement by a primary party, an indirect financial benefit to the defendant, and the defendant's inability to supervise the infringers.
Answer the following statement true (T) or false (F)
Which of the following is not one of the psychological factors that contributes to follower susceptibility to toxic leaders, as outlined by Lipman-Blumen?
A. fear of ostracism B. fear of powerlessness to challenge a bad leader C. knowledge of what inspiring leadership should feel like D. need for membership in the human community
Boxall and Purcell (2003) argue that ‘HRM includes anything and everything associated with the management of the ______ in the firm’.
a. people b. employees c. employment relationship d. strategy
A company reported the following information for the month of July: Net Sales$57,500Cost of goods sold33,200Required: Calculate this company's gross margin ratio.
What will be an ideal response?