________ companies research customers deeply to learn about their desires, gather new product ideas, and test product improvements
A) Production-oriented
B) Customer-driving
C) Customer-driven
D) Functional
E) Societal
Ans: C) Customer-driven
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When Coca-Cola carries a different price depending on whether the consumer purchases it in a fine restaurant, a fast-food restaurant, or a vending machine, then this form of price discrimination is known as ________ pricing
A) product-form B) loss-leader C) special event D) channel E) location
Which of the following is the first step in the negotiation process?
A. building the relationship B. preparation C. bidding D. implementation
What is the first step in the basic consumer decision process?
A. seeking more information B. evaluating options C. making comparisons D. identifying motivations E. recognizing a problem
Daniel’s team has worked through many of its conflicts, understands expectations and has shifted its efforts to accomplishing the task at hand. The team is at the ______ stage of group formation.
A. adjourning B. performing C. norming D. forming