To be considered good arguments, persuasive arguments must be both ________ and
________.
Fill in the blanks with correct word
true, valid
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The key to selecting an appropriate type of presentation aid requires a thoughtful answer to the following question:
Which type of aid will help you achieve your purpose? Indicate whether the statement is true or false
The biggest disadvantage of using the projective technique in advertising research is
a) Cost b) Difficulty in data analysis c) Sampling d) Artificial environment
Answer the following statement(s) true (T) or false (F)
1. Ads that use an authority figure to sell a product are less effective than having a consumer sell a product on the radio. 2. To avoid stilted language in radio ads, write formally. 3. Using music to evoke a mood is an ineffective tool in radio advertising. 4. Sending consumers to a website is more effective than using a phone number for radio advertising. 5. Radio advertising is moving away from the traditional 30 second spot
Baruch was walking down the street thinking about his next class when a car swerved around the corner and hit the lamppost he had just passed
He was so focused on the damage to the lamppost and the close call to him, he didn't even notice that his mother was driving the car. Which phase of perception was Baruch experiencing? a. organizing b. selecting c. interpreting d. constructing