What are a Personal Brand Statement and a 30-Second Commercial? What is the value in creating both of these?
A Personal Brand Statement is a summary of what a job seeker has to offer an employer. A 30-Second Commercial is a slightly shorter version of the Personal Brand Statement that focuses on the benefits for the employer and varies depending on who you are talking to. Should include at least one of the following: communicate my value to a prospective employer, a short way to highlight my strongest qualities and how they benefit an employer, a good way to market myself, and can be used in many ways (such as online, in conversation, in writing) to describe what I can offer an employer.
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