Compare and contrast the concepts of comparison level and comparison level for alternatives, using examples for each.

What will be an ideal response?


Answers will vary.

Communication & Mass Media

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__________ invented movable metal type in the mid-1440s

Fill in the blank with correct word

Communication & Mass Media

Parallel structure is not only the grammatically correct way to express related ideas, it is also the most graceful, rhythmic and powerful way. Look at the groupings of ideas below. For each group of words, write a clear, concise complete sentence using parallel structure. a. His hobbies: movies, going white water kayaking, to cook northern Italian food. b. The qualities of the book: thoroughly

researched, a page-turner, having importance to the current political scene c. What she looks for in a new computer: speed, the ability to be compatible with other components, a price that she can afford d. The day: had warmth, sun, a gentle breeze was blowing e. The solution: the education of the public, to create stricter laws, enforcing those laws What will be an ideal response?

Communication & Mass Media

Festinger and Carlsmith's $1/$20 study concluded that

A. selective retention is the most important step to take when attempting to reduce dissonance B. buyers are less remorseful about a purchasing decision when they pay less for a product C. doing something a person disbelieves for a minimal reward sets up more dissonance than doing that same thing for a larger reward D. when people are confronted with cognitive inconsistency, they usually wish to achieve cognitive dissonance

Communication & Mass Media

One reason that public speakers appeal to emotions is to gain audience attention and motivate listening

Indicate whether the statement is true or false

Communication & Mass Media