Festinger and Carlsmith's $1/$20 study concluded that

A. selective retention is the most important step to take when attempting to reduce dissonance
B. buyers are less remorseful about a purchasing decision when they pay less for a product
C. doing something a person disbelieves for a minimal reward sets up more dissonance than doing that same thing for a larger reward
D. when people are confronted with cognitive inconsistency, they usually wish to achieve cognitive dissonance


Answer: C

Communication & Mass Media

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ECU is an abbreviation for:

a. Extreme close-up b. Electronic Circuit Unit c. None of the choices d. Energy conservation unit

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Effective speaking skills enhance your chances of securing employment, but once hired it will be a little-used skill

Indicate whether the statement is true or false

Communication & Mass Media

In terms of advantages of interpersonal communication, one is

A. be are left alone. B. to not be alone. C. to learn how to handle conflict. D. to learn how to avoid conflict.

Communication & Mass Media

James interviews a fire inspector about a recent fire that engulfed a nearby restaurant. He starts with enquiring about when the fire was detected, and then proceeds to ask when the first crews arrived at the restaurant, when they started attacking the fire, when they had it under control, and when they left the scene. In this scenario, James is following a ________ structure of interviewing.

A. time sequence B. topical sequence C. problem-solution sequence D. space sequence

Communication & Mass Media