When a crisis hits, corporate communicators should
A) deflect blame to third parties.
B) reserve all comments for their favorite media outlets.
C) get top management involved immediately.
D) go into lockdown mode when asked questions.
E) minimize the amount of information given to the public.
Answer: C
Explanation: C) When a crisis hits, get top management involved immediately.
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When a company pays money to sponsor someone or some group that participates in an activity, it is called:
A) public relations B) advertising expenditures C) marketing myopia D) sponsorship marketing
Answer the following statements true (T) or false (F)
1. According to Frederick Herzberg, the lack of factors that cause job satisfaction will result in job dissatisfaction. 2. Level of employee engagement is linked to the ethical nature of a company. 3. According to Paul Lawrence, the drive to defend is primarily related to an employee’s desire to protect the organization and its mission. 4. Managers should not try to empower all employees in a company. 5. Fence-sitters should be kept away from go-getters, as they can drag down high performers.
Standard costs
a. are estimates of costs attainable only under the most ideal conditions. b. are difficult to use with a process costing system. c. can, if properly used, help motivate employees. d. require that significant unfavorable variances be investigated, but do not require that significant favorable variances be investigated.
The CFP designation is reserved for those individuals that have successfully completed a series of exams covering all aspects of financial planning
Indicate whether the statement is true or false