________ activities are those activities that build brand equity, including advertising sampling, couponing, and product demonstrations
A) Consumer franchise-building
B) Non-consumer franchise-building
C) Product building
D) Concept building
A
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The Federal Trade Commission was created by the Sherman Act and its powers are limited to preventing unfair methods of competition as set forth in the Sherman Act
a. True b. False Indicate whether the statement is true or false
Bob owns a business delivering coffee and donuts within the downtown area of the city. Smith Co calls him to deliver a large quantity of his products to their local office. While taking a coffee urn through the Smith Co's office, Bob drops it on Lester, scalding him. Who is liable?
a. Smith Co. and Bob are liable. b. Bob alone is liable. c. Lester has to absorb the cost himself since he assumed the risk by working at Smith Co. d. Only Smith Co. is liable.
Microsoft estimates that more than 30 million Microsoft Word presentations are given each day.
Answer the following statement true (T) or false (F)
To learn the exact nature of a job, we may use job analysis, a job description, and a job specification. For what purpose is each used?
What will be an ideal response?