How does a national retailer benefit from selling private-label brands?
A. Since the retailer carries the cost of advertising of a private-label brand, the costs are covered by the consumer.
B. The retailer spends less on advertising private-label brands and therefore saves money.
C. By selling private-label brands, a national retailer can differentiate its assortments.
D. Since it is a national retailer, customers will naturally know the private-label brand.
E. Since nationwide stores carry the private-label brands, it gives little choice to the consumer about assortments.
Answer: C
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Kate has determined that along the share-development path, her business should perform at a 85% level of product awareness, 75% in product preference, 60% in intentions to purchase, 90% in product availability, and 70% in rate of purchase
Kate's share development index is 50. What is the market share index for Kate's business? A) 12% B) 6% C) 18% D) 22% E) 28%
According to the text, the ________ is the probability that a confidence interval will include the population parameter
A) precision level B) standard deviation C) variance D) confidence level E) under/over
Trendables, a manufacturer of electronic jewelry had the following results from its Subunit W:
Requirements:
1. Complete the performance evaluation report for this subunit (round to two decimal places).
2. Based on the data presented and your knowledge of the company, what type of responsibility center is this subunit?
3. Which items should be investigated if management's decision criteria is to investigate all variances equal to or exceeding $10,000 and 10% (both criteria must be met)?
4. Is it possible that the variances are due to a higher-than-expected sales volume?
5. Which balanced scorecard perspective is being addressed by this performance report? Is it a lead or lag indicator?
The proposed right to ________ includes the right to know the unit pricing, the ingredients in a product, the nutritional value of foods, product freshness, and the true benefits of a product
A) charge any price for the product B) be protected against questionable products C) influence products and marketing practices in ways that will improve "quality of life" D) expect the product to perform as claimed E) be well informed about a product