Symbols are ambiguous, which means their meanings aren't fixed in an absolute way.
Indicate whether the statement is true or false
Answer: True
Communication & Mass Media
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This theory of mass communication is based on the belief that mass media are so powerful that people can be influenced to do almost anything by a well-crafted message
A) N-Step Theory B) Magic Bullet Theory C) Agenda Setting Hypothesis D) Uses and Gratifications Theory E) Diffusion Theory
Communication & Mass Media
Evaluating your classmates' speeches is a form of rhetorical criticism
Indicate whether the statement is true or false
Communication & Mass Media
A public speaker sends and receives messages simultaneously
Indicate whether the statement is true or false
Communication & Mass Media
The horn effect occurs when you make negative attributions about someone for whom you have already formed a negative Gestalt.
a. true b. false
Communication & Mass Media