Which of the following is true of customer value?
A. It is not beneficial to personal selling.
B. The factors that constitute customer value are common for all customers.
C. It is always determined by the customer and not the salesperson.
D. It is not affected by the behavior of salespeople.
E. It is determined by a salesperson's perception of what customers will get in exchange for their money.
Answer: C
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Indicate whether the statement is true or false
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