The customer relationship management (CRM) technique that focuses on thanking customers for their business to a company exemplifies the trend of _____
a. time savings
b. personalization
c. technology
d. loyalty
ANSWER: d
The customer relationship management (CRM) technique of loyalty focuses on finding a firm's best customers, rewarding them for their loyalty, and thanking them for their business. Consumers will be loyal only to those companies and brands that have earned their loyalty and reinforced it at every purchase occasion.
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As a regional manager for Prism Paints, Fiona spends most of her time training new sales managers and making sure that information coming from headquarters reaches the company's branches. In this case, Fiona would best be described as a(n) ________ manager.
A. tactical B. frontline C. operational D. top-level E. strategic
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The random variable x is the number of occurrences of an event over an interval of ten minutes. It can be assumed that the probability of an occurrence is the same in any two-time periods of an equal length. It is known that the mean number of occurrences in ten minutes is 5.3 . The appropriate probability distribution for the random variable is
a. discrete. b. continuous. c. either discrete or continuous depending on how the interval is defined. d. binomial.
All of the following are classified as non-bank financial intermediaries except
A) stock brokerages. B) investment banks. C) insurance companies. D) hedge funds.