Identify each of the four driving forces that encourage entrepreneurs to go global, and discuss the change in traditional to emerging perspectives.

What will be an ideal response?

Although the motives for global expansion vary, these basic forces can be divided into four general categories. Within each category fall some tried and true motivations, as well as some newer perspectives that have emerged in more recent years.Expanding markets.A traditional motivation would be using international expansion to extend a product's life cycle, but an emerging motivation is to find buyers for highly specialized products.Gaining access to resources.A traditional motivation would be to obtain raw materials, but an emerging motivation is to find skilled labor.Cutting costs.A traditional motivation would be to reduce labor costs, but an emerging motivation is to reduce tariffs.Capitalizing on special features of location.A traditional motivation would be to profit from unique locations, but an emerging motivation is to follow large client firms that locate abroad.

Business

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