Data that is collected, stored, and analyzed in data mining is often private and personal. There is no way to maintain individuals' privacy other than being very careful about physical data security
Indicate whether the statement is true or false
FALSE
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An inventor for 3M, David Windorski questioned dozens of students about how they study. They told him
A. that the average backpack was already too heavy. B. to determine the ratio of 3M products to study aid products of other competitors. C. to make new products that have higher quality. D. that it would be reasonable to put Post-it Flags together with a highlighter. E. that Scotch tape had outgrown its usefulness to students.
You are the marketing research director of a medium-sized manufacturing firm and you would like to engage an outside marketing research firm to conduct field interviews
Which of the following options categories of marketing research firms should you use? A) syndicated-service research firms B) custom marketing research firms C) global research management firms D) specialty-line marketing research firms E) brand management specialty research firms
What is a sales cycle?
a. Time from exposure to the customer to the customer order b. The time period of scaling operations c. The time period to maximize profits d. The first two years of your venture
Lizzie, a clerk at a Movies Unlimited store, takes a DVD player from the store without permission. Lizzie is liable for
a. appropriation. b. benefiting an employee. c. conversion. d. wrongful interference with a business relationship.