Research has shown that when a speaker is similar to you it can help their credibility. How similar must a speaker be for this to occur?
A. Not that similar - meaning they must share only small things like a birthdate or first name
B. Extremely similar - meaning they must seem like someone who would be among your closest friends or family
C. Somewhat similar - meaning they must share a specific subculture or accent
D. Highly similar - meaning they must seem like someone who would fit into your social circle
Answer: A
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Researchers who study "delay of gratification" are essentially studying ____
a. time trade-offs b. the automatic versus conscious system c. networks of trade and exchange d. praxis
Researchers in the field of analyze DNA to identify associations between specific genes and mental disorders
a. behavior genetics b. abnormal psychology c. maladaptive behavior d. molecular genetics
Which theorist identified psychogenic needs as the basic elements of personality?
A. Gordon Allport B. Raymond Cattell C. Carl Jung D. Henry Murray
_____ refers to presenting one of two equivalent value outcomes either in positive or gain terms or in negative or loss terms.
A) Message sidedness B) Message framing C) Benefit segmentation D) Positive/negative message E) Priming