What are the two unique characteristics of the demand-based pricing approach?
What will be an ideal response?
Demand-based pricing is based on customer demand, which gives it two unique characteristics. First, the price
might have little to do with unit cost. Second, pricing can be volatile as fickle customers change their demand for
the product or service.
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London's Sunday Times reported that Mecca-Cola has become the drink which has come to be seen as "politically preferable" to Pepsi or Coke in many Muslim countries
Also, Danish products were boycotted in many Islamic countries in protest of an offensive cartoon that was printed in Danish newspapers. Considering these two examples, show how religion can have an impact on marketing.
According to the text, ________ research is typically used to assess the environment and diagnose problems
A) problem-solving B) problem-manipulation C) problem-identification D) problem-correction E) problem exception
Angela's company is trying to determine whether to enter a new market segment. How might her company use Porter's Model to make a decision?
What will be an ideal response?
Platforms are ______________.
a. the same as a product portfolio b. simply modular products c. the under the hood recipe for getting specific products out fast and achieving high levels of operating profitability d. the under the hood recipe for producing products fast but with lower levels of profitability