London's Sunday Times reported that Mecca-Cola has become the drink which has come to be seen as "politically preferable" to Pepsi or Coke in many Muslim countries
Also, Danish products were boycotted in many Islamic countries in protest of an offensive cartoon that was printed in Danish newspapers. Considering these two examples, show how religion can have an impact on marketing.
Religion is one of the most important sources of a culture's beliefs, attitudes, and values. Hindus do not eat beef, which means that McDonald's does not serve hamburgers in India. There was a big uproar when it was found that McDonald's french fries had beef as one of the ingredients. Similarly, Jews do not combine fish and dairy products, which makes McDonald's fish fillet a problem for them. Jews and Muslims do not eat pork, which rules out the use of bacon in many products sold by fast food operations. Restaurants in Malaysia have to declare that all meats are Halal or sacrificed in a specified religious way. In addition to religious requirements, religious sentiments also play an important role. After the incidents of September 2001, there was a distinct feeling of anti-Americanism in many parts of the world, particularly the Middle Eastern region. Mecca-Cola was an attempt to make indigenous products to compete with American ones. One of the concerns in allowing Turkey to join the European Union is that it is predominantly Islamic, whereas other members are comprised of Christians. All these cases show that religion plays a very important role in how people live as well as buy products and services.
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In a partnership, mutual agency means that ________.
A) the addition of a new partner does not dissolve the old partnership; there is a mutual exchange of ownership with the existing partners B) every partner must contribute the same amount of capital C) the agency problem between the principal and agents are mutual and are neutralized D) any partner can bind the business to a contract within the scope of its regular business operations
Waste created by a production process is
a. accounted for in the same manner as defective units. b. accounted for as an abnormal loss. c. material that can be sold as an irregular product. d. discarded rather than sold.
Match each term with the correct statement below.
a. quality b. primary data c. secondary data d. consumption chain e. marketing mix f. psychographic segmentation g. demographic segmentation h. product segmentation 1. Dividing the market according to volume of use or brand loyalty 2. Dividing the market according to personality or attitudes 3. Dividing the market according to sex or age 4. Using data that has been gathered previously 5. The totality of features and characteristics of a good or service that impact on the ability to satisfy needs
Which of the following is true concerning the maximum amount of damages recoverable for
malicious violations of the Civil Rights Act of 1964? A) The sum of compensatory and punitive damages is capped at $300,000 for employers with more than 500 employees. B) The sum of compensatory and punitive damages is capped at $50,000 for employers with 100 or fewer employees. C) The sum of compensatory and punitive damages is capped at $200,000 for employers with 201 to 500 employees. D) The sum of compensatory and punitive damages is capped at $100,000 for employers with 101 to 200 employees. E) All of the above.