After studying the success of direct marketers like Amway and Tupperware, you've decided to build a skin care business based on this nonstore retailing approach. Choose the direct marketing tools you could use.
Answer:
-Telemarketing
-Mail-order catalogs
-Direct shopping via cable TV
-Direct mail
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Which of the following is an example of an integrity violation of e-commerce security?
A. A website is not actually operated by the entity the customer believes it to be. B. A merchant uses customer information in a manner not intended by the customer. C. A customer denies that he is the person who placed the order. D. An unauthorized person intercepts an online communication and changes its contents.
Figure 7-BConsider Figure 7-B above. The question "Do you eat at fast-food restaurants regularly: Yes or No?" is worded poorly because respondents don't know what "regularly" means. This is an example of a(n) ________ question.
A. ambiguous B. leading C. two questions in one D. nonmutually exclusive E. unanswerable
Why might a city or state implement a place marketing strategy that presents the location as a brand?
What will be an ideal response?
In a brief filed in Lea's suit against Mica in a state court, Neil, Lea's attorney, cites, Ole! Cafe v. Pan Foods Corp., an unpublished opinion. With respect to the persuasiveness of unpublished opinions, most states
A. allow their courts to consider such opinions. B. do not allow their courts to consider such opinions. C. impose certain hierarchical rankings. D. require their courts to consider such opinions.