Mike Rowe is an actor and television host who is known for promoting individual initiative and the importance of blue-collar work. One of his business assets is his name. Royal Bobbles pays a fee to use Rowe's name and likeness on a bobblehead doll. The Mike Rowe Bobblehead is an example of
A. intensive branding.
B. private branding.
C. licensed branding.
D. national positioning.
E. family branding.
Answer: C
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