Kevin works in the public relations department of his company. He sends a news release about a new product offering to several newspapers and television stations. Kevin knows from past experience that even when the media use his news releases, they often release the information at inopportune times. They will also sometimes cut out what Kevin believes are the most important points to make the news fit. However, Kevin accepts these disadvantages because free publicity offers the advantage of
A. credibility.
B. target market awareness.
C. timeliness.
D. accuracy.
E. feasibility.
Answer: A
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A company that offers tiered levels of service would be most likely to deliver the highest level of customer service to its ________ customers
A) most profitable B) least profitable C) unprofitable D) dissatisfied E) discounted
Which of the following is a benefit of publicity that advertising cannot offer?
A) reach B) third-party endorsement C) placement of information provided to media D) frequency
Which of the following is not an element of Internal Controls?
A) to protect assets from misuse B) ensure the accuracy of business information C) ensure that laws and regulations are followed D) to ensure that the company's policies are in place to maximize profits
Which of the following statements is false?
A) Self-employed individuals can delay paying taxes until the end of the tax year. B) You can reduce withholding of federal income taxes by refilling a W-4 with your employer. C) You can receive a tax refund if you have excess amounts withheld for federal taxes. D) Having an excessive amount withheld for federal taxes represents poor financial planning.