When considering whether or not a company should engage in CSR, it is important to look at the company values. Some companies believe providing a return to shareholders is the sole purpose for the existence of the business
In these companies, believers in CSR will best convince company non-believers with which of the following arguments:
A. "CSR is the new trend; in order to keep up in business, we must implement a CSR plan."
B. "We can use CSR to build a stronger relationship with our customers."
C. "It is simply the right thing to do."
D. "CSR initiatives, for example reducing the company's environmental footprint, is shown to reduce costs and add to the bottom line."
E. "We should generate an ad campaign that shows that our company thinks ‘green.'"
D
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Jason is a marketing researcher working for a client who believes that social class will be an important segmenting device. Jason decides to find social class categories by simply asking respondents to pick their own category
Which of the following best supports Jason's approach? A) Most Americans don't mind talking about social class but are usually inaccurate in determining their own categories. B) American consumers generally have little difficulty accurately placing themselves in the lower-middle class or middle class. C) American consumers are generally better able to identify their neighbors' social class than their own social class. D) Most Americans will list the social class they wish to belong to rather than the one they actually occupy.
The auditor selects a sample of asset disposals and examines the sales documentation evidencing disposal of the equipment and recomputes gain or loss on the disposal. This audit steps primarily tests which of the following assertions for the equipment account?
a. Existence. b. Presentation and disclosure. c. Rights. d. Valuation.
Which of the following ratios is not a measure of long-term solvency risk?
a. Debt /Equity Ratio b. Interest Coverage Ratio c. Operating Cash Flows to Current Liabilities Ratio d. Liabilities to Assets Ratio
Answer the following statements true (T) or false (F)
The quality of understandability is a characteristic influenced by both users and preparers of accounting information.