You should think of your cover letter as the ______________ to a potential employer.

Fill in the blank(s) with the appropriate word(s).


Answer: first impression

Communication & Mass Media

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This peripheral cue relies on peer pressure to persuade.

A. liking B. reciprocation C. scarcity D. social proof

Communication & Mass Media

This person pretends to give in and then continues to act in the same way

a. mind reader b. crisis tickler c. guilt maker d. pseudoaccommodator e. avoider

Communication & Mass Media

A speaker explains why most car thieves steal 10-year-old cars rather than new cars. The speaker is likely to use the ________ pattern of organization.

A. statement-of-reasons B. chronological C. spatial D. problem-solution

Communication & Mass Media

Your topic and audience should influence your choice of the best organizational pattern

Indicate whether the statement is true or false

Communication & Mass Media