When compared to other forms of promotion, personal selling:
A. is more important as the number of potential customers increases
B. is more effective in selling frequently purchased products
C. can use a message customized to the immediate needs of the customers
D. is best for selling simple, low-involvement products
E. is less expensive
Answer: C
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Company objectives
A. are needed only in those areas directly related to a company's short-term and long-term financial strength. B. play the important role of establishing the direction toward which an organization needs to be headed. C. need to be broken down into performance targets for separate businesses, product lines, functional departments, and individual work units. D. should support, but not conflict with, the performance targets of lower-level organizational units. E. are important because they help guide managers in deciding what the company's strategic intent should be.
Acme Life Insurance Co is in the business of selling life insurance and related products. It is
also a corporation. Acme is considering taking several possible actions. Which of these actions would be subject to the registration requirements of the 1933 Securities Act? A) Acme reorganizes itself, and exchanges one class of common stock for another class B) Acme issues a life insurance contract C) Acme splits its common stock two for one D) Acme issues new preferred stock
Systematic risk is also referred to as ________
A) business specific risk B) internal risk C) nondiversifiable risk D) maturity risk
Annuity payments will adjust for inflation over the years of retirement
Indicate whether this statement is true or false.