Which of the following is NOT true about how online retailers use big data?
A. Online retailers can tell if a consumer watches a video on its site.
B. Online retailers can track what consumers do on their website.
C. Online retailers personalize customer shopping experiences with big data.
D. Online retailers can pull information from a customer's Facebook page.
E. It is illegal for online retailers to monitor what customers activity on a competitor's site.
Answer: E
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