A health-drink company faces a lot of flak for misquoting the nutritional facts on its product packages. Once it clears the charges, the company hires a firm that helps it in reviving a positive image in the media as well as the broader community. The firm's primary task is to constantly communicate with the media personnel and make sure that the media runs unpaid stories that create a favorable impression about the company. This scenario exemplifies the use of:
A. lobbying.
B. public relations.
C. social marketing.
D. greenwashing strategies.
Answer: B
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It is illegal for representatives of two or more companies to secretly set similar prices for their products. This practice is known as transfer pricing
Indicate whether the statement is true or false
Ending inventory is equal to the cost of items on hand plus
a. the cost of all inventory purchased during the period. b. merchandise in transit sold to customers FOB shipping point. c. merchandise purchased in transit with terms FOB destination. d. merchandise in transit sold to customers FOB destination.
According to the ________ criterion for useful market segments, a segment should be the largest possible homogenous group worth going after with a tailored marketing program
A) measurable B) substantial C) accessible D) differentiable E) actionable
One way to increase market share is to lower prices, and the best way to lower prices is to _____.
A. reduce costs B. outsource jobs C. promote self-training D. update to latest technologies