Sensing is the stage of listening that most people refer to as _____
a. hearing
b. perceiving
c. feeling
d. responding
Answer: a
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_____ generates the strongest emotional impact of any type of mass media
A) Magazines B) PowerPoint C) Television D) Radio E) Pantomime
Choose the correct statement regarding Internet advertising
a) The first attempts to monitor web page traffic consisted of software programs that measured the number of banner ads and the speed of server b) As of 2002, the two most visible organizations that measure the Internet audience are Nielsen/net and Arbitron c) Reliable data on who is looking at web pages and banner advertising are important for advertisers because they are reluctant to invest money on net advertising without such data. d) Internet ratings firms face a difficult problem in buying ratings software
When a crisis reoccurs, it is often due to:
a. urban myths. b. a new outbreak. c. the fact that the original crisis never really ended. d. all of the above
H&M clothing retailer was an early adopter of the UN Guiding Principles on Human Rights and requires their roster of suppliers in developing countries to adhere to an extensive commitment to ______.
a. profitability b. marketing c. sustainability d. financial analysis