One of the transformations caused by the convergence of different media outlets would be _____________

a. ?the ability to stream Netflix on your Playstation 3
b. the ability to install a satellite dish in a rural environment?
c. ?the ability to record television shows on a VCR
d. ? the ability to watch television on a treadmill while working out


ANSWER:
a

Communication & Mass Media

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You need to do a ______ examination of every proper noun in anything you write.

A. word-for-word B. computer-based spell-check C. visual D. letter-by-letter

Communication & Mass Media

According to the text, which of the following situations is most likely to result according

to the “spiral of silence” theory?

a. Minority views eventually die out and exert little influence even though they are actually held by substantial numbers of people. b. Majority views eventually die out and exert little influence even though they are actually held by substantial numbers of people. c. Minority views eventually rise to prominence and exert great influence even though they are actually held by almost nobody. d. Majority views and minority views are equally influential. e. Regardless of whether a viewpoint is a majority view or a minority view, it will eventually run its course in the arena of public opinion and spiral into the black hole.

Communication & Mass Media

"How many of you have considered being an organ donor? I never considered it, at least not seriously, until I learned my kidney had failed. The doctor said a kidney transplant was my only option. That…or die

This photo shows what I looked like then, 18 months ago. Pretty grim. You can see what I look like now, thanks to a new kidney. Another person's tragedy gave me life and life for four other people as well. That's why I wanted to talk to you today about organ donor cards."" This speech introduction omits one function. Which function is missing? a. establishing credibility to speak on the topic b. establishing the importance of the topic c. getting audience attention d. previewing key ideas

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. It is acceptable to use the same writing style for the general public and business audiences. 2. Understanding your reader allows you to write concisely and effectively. 3. The starting point of Schramm’s 1954 Model of Communication is: “Message encoded by the transmitter.” 4. When writing according to AP style standards for a news release, always abbreviate the days of the week. 5. Never capitalize the first letter of a sentence fragment contained in a quote, per AP writing guidelines.

Communication & Mass Media