What is product differentiation and how can it be achieved?
What will be an ideal response?
Product differentiation distinguishes one firm's products from those of competitors. Differences can be either real or perceived. Products can be differentiated by brand names, packaging, color, smell, or other means. Products can also be differentiated according to real benefits such as quality, features, and price.
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Exhibit 13-2 On January 1, 2017, the Clutz Company purchased 30% of the 1,000,000 shares of Nancy's common stock for $15,000,000 when 30% of Nancy's net assets totaled $12,000,000. The excess of purchase price over the underlying assets was attributable to undervalued depreciable plant assets with a remaining useful life of ten years. Nancy reported net income of $8,000,000 and paid cash
dividends of $2,000,000 during 2017. ? Refer to Exhibit 13-2. The investment in Nancy Company stock should be reported on Clutz's December 31, 2017, balance sheet at A) $15,000,000. B) $15,600,000. C) $16,500,000. D) $17,400,000.
Entering foreign markets is an example of a:
A) product development strategy. B) market penetration strategy. C) market development strategy. D) market modification strategy.
Which of the following is not an express warranty?
a. Restating facts or market figures about a product. b. The opinion of an expert in a certain field regarding a product in that field. c. A statement of the product specifications. d. The seller's opinion of the value of goods.
When Sony Corporation of Japan purchased Columbia Pictures Entertainment, Inc. of the United States, Sony made a(n)
A. countertrade with Columbia Pictures. B. indirect investment in the United States. C. direct investment in the United States. D. strategic alliance with Columbia Pictures. E. exporting agreement with the United States.