Firms are abandoning activity-based costing (ABC) because
A. it does not facilitate the analysis of variances
B. it is complex and time consuming
C. it does not recognize the importance of direct labor as a component of total manufacturing cost
D. the financial nature of the reports does not permit comparisons to be made among different types of products
Answer: B
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Indicate whether the statement is true or false
Botanica Beauty, Inc. sells cosmetic products in the United States. Which one of the following is most likely to be a revenue center for Botanica?
A) a Botanica retail store in Dallas B) the Botanica human resource department C) a Botanica kiosk at a mall for selling its products D) the Botanica product lines
The product component of a marketing mix involves:
a. point of purchase. b. distribution. c. advertising. d. brand name.
While incorporating a central selling feature in an application message, two to four paragraphs are normally insufficient for supporting evidence
Indicate whether the statement is true or false