Which of the following sources of information would provide the least specific knowledge about your audience?
A. Conventional wisdom
B. Demographics
C. Inside informant
D. Questionnaire
A. Conventional wisdom
Communication & Mass Media
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Word-of-mouth testimonials, friends talking to friends, is known as
A) traditional advertising. B) media advertising. C) brand watch. D) buzz advertising.
Communication & Mass Media
Which of these is a term for copying a tape?
A. editing B. dubbing C. sampling D. auditioning E. none of these
Communication & Mass Media
Labeling communicators and subjects as uninteresting or unimportant does not affect our listening ability
Indicate whether this statement is true or false.
Communication & Mass Media
When group members are in tune with each other they tend to imitate each other's posture and movements. This behavior is called ________.
Fill in the blank(s) with the appropriate word(s).
Communication & Mass Media