Which of the following sources of information would provide the least specific knowledge about your audience? 

A. Conventional wisdom
B. Demographics
C. Inside informant
D. Questionnaire


A. Conventional wisdom

Communication & Mass Media

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Word-of-mouth testimonials, friends talking to friends, is known as

A) traditional advertising. B) media advertising. C) brand watch. D) buzz advertising.

Communication & Mass Media

Which of these is a term for copying a tape?

A. editing B. dubbing C. sampling D. auditioning E. none of these

Communication & Mass Media

Labeling communicators and subjects as uninteresting or unimportant does not affect our listening ability

Indicate whether this statement is true or false.

Communication & Mass Media

When group members are in tune with each other they tend to imitate each other's posture and movements. This behavior is called ________.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media