Which of the following is a reason why a target-return pricing approach does not necessarily
result in an optimum profit for a firm?
A) The target-return pricing approach is too complex and expensive to implement.
B) The target-return pricing approach is highly influenced by the prices set by competitors.
C) The target-return pricing approach ignores the current demand for the product.
D) The target-return pricing approach uses the perceived value of the product as a basis for
setting the final price.
C
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Answer the following statements true (T) or false (F)
1) A business maintains a separate Accounts Receivable account for each customer in order to account for payments received from the customer and amounts still owed by the customer. 2) Because customers make payments on account throughout the period, the sum of all balances in subsidiary accounts receivable will not equal the control account balance. 3) By accepting credit and debit cards, companies are able to attract more customers. 4) When businesses accept payment by credit and debit cards, there is almost always a fee to the purchaser to cover the processing costs charged by the card issuer. 5) Sales through credit or debit cards transfer the risk of collection of receivables from the seller to the card issuer.
The first step in developing a positioning strategy is to ________
A) set the marketing communications budget B) identify segmentation variables C) analyze the competitors' positions in the marketplace D) describe a product with a competitive advantage E) create target markets
The ____ package allows parameters to be directly used as identifiers, such as column names and table names.
A. DBMS_SQL B. DBMS_ALERT C. UTL_SMTP D. DBMS_PIPE
Only continuously available data are stored in a retail information system
Indicate whether the statement is true or false