De?ne the different types of social power. Explain why it is important for two people in a relationship to feel

empowered.

What will be an ideal response?


According to Verderber and Verderber, social power is the "potential for changing attitudes, beliefs, and behaviors
of others." Dunn and Goodnight describe ?ve types of social power. Coercive power is one's ability to control
another person's behavior through negative reinforcement. Reward power is one's ability to provide things like
money, objects, or love. Legitimate power is one's position of authority. Expert power is one's superior knowledge
in a particular ?eld. Referent power is one's feelings of identi?cation with another. It is important for two people in
a relationship to feel empowered. When both partners are empowered, our self-concept and self-esteem are higher
and we feel more con?dent and secure in the relationship.

Communication & Mass Media

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