One way to increase customer equity is to find cost-effective ways to serve current customers so they buy more.
Answer the following statement true (T) or false (F)
True
Increasing customer equity requires marketing managers to place an emphasis on long-term profits. This includes finding cost-effective ways to serve current customers so they buy more in the future.
You might also like to view...
When two or more individuals engage in an enterprise as co-owners, the organization is known as a
a. single proprietorship. b. corporation. c. partnership. d. closed corporation.
When identifying global market segments, a fundamental guiding principle should be the need to determine:
A) shared demographic characteristics. B) similar languages. C) similar needs and buying behavior. D) similar ethnic backgrounds. E) similar geographic regions.
Discuss the qualitative factors that should be considered in short-run decision making
Which of the following is a true statement regarding SFAS No. 95?
a. It requires all non-cash investing and financing transactions be reported in the body of the cash flow statement. b. It requires all non-cash investing and financing transactions be reported as a supplement to the cash flow statement, either in a schedule or in a narrative format. c. Only cash transactions are reported on the cash flow statement. d. Only operating transactions are reported on the cash flow statement.