When identifying global market segments, a fundamental guiding principle should be the need to determine:
A) shared demographic characteristics.
B) similar languages.
C) similar needs and buying behavior.
D) similar ethnic backgrounds.
E) similar geographic regions.
C
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Econometrics is
A. a system of measuring economic variables. B. the study of public finance. C. the use of statistical techniques on economic data. D. the use of mathematical techniques on economic data.
Scope creep is ______.
a. a rare occurrence in projects b. resulted from repeated modifications of a project’s specifications c. resulted from changes in the project’s team members d. always an undesirable development
Title VII of the Civil Rights Act of 1964 prohibition against sex discrimination applies equally to
men and women. Indicate whether the statement is true or false
Online social communications and digital technologies have changed the way people seek out services and products and choose to shop.
Answer the following statement true (T) or false (F)