Companies that promote sustainability practices like Starbucks, which has a stringent recycling program, or General Electric, which makes environmentally sensitive products, are practicing ________ marketing.

A. shotgun
B. affiliate
C. one-to-one
D. predictive
E. green


Answer: E

Business

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Who is the direct recipient of a message?

A) The secondary audience B) Anyone moved to act after reading the message C) The primary audience D) Anyone who receives benefits from the message E) Potentially, anyone within the organization

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In most cases, the total sales quota for a salesperson is:

A. based on new accounts. B. set by the sales manager. C. the same for all salespeople in the company. D. set by the individual salesperson. E. fluctuating and flexible.

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Major factors used by companies in creating a culture of openness, honesty, and assistance include:

a. whistleblower hotlines. b. fraud awareness training. c. accounting and/or analytical anomalies. d. not performing criminal background checks.

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Waiting-line models are useful to operations in such diverse settings as service systems, maintenance activities, and shop-floor control

Indicate whether the statement is true or false

Business