Companies that promote sustainability practices like Starbucks, which has a stringent recycling program, or General Electric, which makes environmentally sensitive products, are practicing ________ marketing.
A. shotgun
B. affiliate
C. one-to-one
D. predictive
E. green
Answer: E
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Who is the direct recipient of a message?
A) The secondary audience B) Anyone moved to act after reading the message C) The primary audience D) Anyone who receives benefits from the message E) Potentially, anyone within the organization
In most cases, the total sales quota for a salesperson is:
A. based on new accounts. B. set by the sales manager. C. the same for all salespeople in the company. D. set by the individual salesperson. E. fluctuating and flexible.
Major factors used by companies in creating a culture of openness, honesty, and assistance include:
a. whistleblower hotlines. b. fraud awareness training. c. accounting and/or analytical anomalies. d. not performing criminal background checks.
Waiting-line models are useful to operations in such diverse settings as service systems, maintenance activities, and shop-floor control
Indicate whether the statement is true or false